Immerse yourself in a tantalizing experience where sexuality and technology intersect in a captivating and welcoming space.

Sex, Desire and Data takes you on a journey through our desires' fluidity, richness and complexity in the age of algorithms. These forces weave the new backdrop of our intimate lives. Accompanied by Max, a curious artificial intelligence chatbot, get ready to dive into an extraordinary immersive experience comprising seven multisensory works integrating artificial intelligence, extended reality, and interactive projections.

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Currently at PHI Centre 407 Saint-Pierre, H2Y 2M3, Montreal, Qc (Canada) until January 7th, 2024... and soon in Europe!

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(Ages 16+)

Sandra RODRIGUEZ

Creative Director

  • Sandra Rodriguez is a creative director and technology sociologist. Exploring non-fiction in VR/AR/AI, she directs, conceptualizes, and produces interactive and immersive works broadcast and awarded internationally. 

    The spokesperson for the AI&Arts initiative in Montreal (QdS, ONF, Google AI, Element AI), she also leads HackingXR at MIT, the very first program in immersive creation (in partnership with Oculus). Rodriguez has acted as a mentor, consultant, and speaker on immersive creation, user experience, and digital storytelling at numerous events.

Sandra Rodriguez is a creative director and technology sociologist. Exploring non-fiction in VR/AR/AI, she directs, conceptualizes, and produces interactive and immersive works broadcast and awarded internationally. 

The spokesperson for the AI&Arts initiative in Montreal (QdS, ONF, Google AI, Element AI), she also leads HackingXR at MIT, the very first program in immersive creation (in partnership with Oculus). Rodriguez has acted as a mentor, consultant, and speaker on immersive creation, user experience, and digital storytelling at numerous events.

Greffe designs and creates immersive interactive experiences. He brings together artists and technologists to develop innovative proposals nurtured by his enthusiasm for new technologies.

Since 2005, he has actively taken part in setting in motion original creative processes, in phase with current technological movements. From cinema to digital arts, his curiosity pushes him to create atypical paths to conduct extraordinary projects. Over the years, he has accumulated a solid network of collaborators (Lemieux – Pilon, CNA, HBO, Mathematic studio) that he constantly involves in his various works.

Samuel GREFFE

Creative Director

  • Greffe designs and creates immersive interactive experiences. He brings together artists and technologists to develop innovative proposals nurtured by his enthusiasm for new technologies.

    Since 2005, he has actively taken part in setting in motion original creative processes, in phase with current technological movements. From cinema to digital arts, his curiosity pushes him to create atypical paths to conduct extraordinary projects. Over the years, he has accumulated a solid network of collaborators (Lemieux – Pilon, CNA, HBO, Mathematic studio) that he constantly involves in his various works.

Maude HUYSMANS

Creative Director

  • Huysmans co-founded CLUB SEXU, the instigator of this project and the one who initiated the first meeting of the team in order to make the project a reality. She has been working as an experiential space designer for over seven years, developing an approach that highlights user experience. 

    Her approach and experience bring a unique sensitivity to topics such as erotic environments, safe spaces, and the materialization of safe spaces in both physical and digital environments.

Huysmans co-founded CLUB SEXU, the instigator of this project and the one who initiated the first meeting of the team in order to make the project a reality. She has been working as an experiential space designer for over seven years, developing an approach that highlights user experience. 

Her approach and experience bring a unique sensitivity to topics such as erotic environments, safe spaces, and the materialization of safe spaces in both physical and digital environments.

With over 15 years of experience, Annabelle Fiset began her exhibition design career in 2015 with GSM Project. Joining PHI in 2019, her first mandate as creative director was to deliver a large-scale immersive exhibition, THE INFINITE. The final result, after many iterations, underscores her incredible ability to bring to fruition a highly avant-garde, poetic and technologically demanding immersive journey.

Annabelle FISET

Creative Director

  • With over 15 years of experience, Annabelle Fiset began her exhibition design career in 2015 with GSM Project. Joining PHI in 2019, her first mandate as creative director was to deliver a large-scale immersive exhibition, THE INFINITE. The final result, after many iterations, underscores her incredible ability to bring to fruition a highly avant-garde, poetic and technologically demanding immersive journey.

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